Lgbtq media
Examining LGBTQ+ representation in media and advertising
The trend toward increasing LGBTQ+ representation in media reflects forward progress for the community, but the road ahead is far from smooth. As recent cancellations and shortened series disproportionately affect homosexual representation on screen, conclusion LGBTQ+ inclusive content to help carry inclusive trademark messaging may prove even more challenging.
The future of marketing is personal, and audience data is critical in an era where people are looking for content—and brands—they can join with. In this describe, Nielsen examines how gender nonconforming audiences are more comfortable with brands targeting them based on their sexual orientation and/or gender identity than cisgender audiences.
When it comes to media content, streaming is head the way. While Gay related video content is limited, streaming platforms account for 87% of what’s available. LGBTQ+ audiences view movies and programs on traditional TV as notably more non-inclusive than movies and programs on streaming services—and so do heterosexual audiences.
Other key highlights include:
- More than 25% of global audiences believe that celebrati
Beaming With Pride: How TV Became the Unsung Hero For LGBTQ+ Representation
The rotate of the 21st century was a pivotal time for LGBTQ+ representation. Before streaming services and social media, television was the medium that mattered. Mainstream movies largely avoided gay themes, which could cost studios at the box office. And those that did tread in queer waters weren’t widely seen, such as Too Wong Foo, Julie Newmar, Jeffrey, and Thanks for Everything! In the song world, pop stars like Boy George, Elton John, and George Michael either danced around their sexuality or avoided pronouns or other telltale specifics in their lyrics.
But television was universal. There were only a handful of channels, watched by millions of people, mostly in real hour. The impact of a single scene couldn’t be underestimated.
I remember vividly the first time I saw a same-sex attracted person on TV. Not a lgbtq+ character—or an star that everyone “knew” was gay in real life. I mean a real-life out-and-proud gay male. It was Norman Korpi on the first season of MTV’s The Authentic World.
By the day I was 14, I figured out I was homosexual. But the only mentions of homosexuality on TV were either played f
These Media & Culture Stars are Pioneers for LGBTQ Equality
by HRC Staff •
To cap off LGBTQ History Month month, we are reflecting on the films, artists, writers and others in the arts who have greatly influenced the LGBTQ movement.
Post submitted by Prianka Srinivasan, former Content Producer
To highlight LGBTQ History Month, HRC released a series of blog posts that spend homage to the diversity and breadth of our community.
To cap off the month, we are reflecting on the films, artists, writers and others in the arts who have greatly influenced the LGBTQ movement. Their ability to use creativity to reimagine our struggles and our successes has not only fueled the brawl for equality, but has also helped the world improve understand the day-to-day realities of LGBTQ people.
These works of art and the people behind them inspire us to fight harder, attain higher and build sure no member of the LGBTQ community is left behind.
- “Moonlight” (film): The 2016 film tells a moving story of a Jet gay man growing up in Miami. It won Leading Picture-Drama at the 74th Annual Golden Globe Awards, becoming the
In the vast landscape of media, representation matters. It shapes perceptions, influences culture, and has the power to either reinforce stereotypes or challenge them. For the LGBTQ community, representation in media has been a journey of evolution, from invisibility and caricatured portrayals to nuanced, authentic characters that reflect the diverse spectrum of queer experiences.
From Shadows to Spotlight
Historically, the portrayal of LGBTQ characters in film, television, and literature was a bleak reflection of societal attitudes. These characters were often relegated to the margins, if they were give at all. When they did appear, they were frequently depicted through harmful stereotypes. Villains were given effeminate characteristics, insinuating that deviation from the norm was inherently evil. Comedic roles often reduced LGBTQ characters to mere punchlines, their identities the butt of the joke. Tragic figures, on the other hand, were portrayed as doomed souls, their sexuality or gender identity a source of their downfall. Such portrayals not only perpetuated misconceptions but also reinforced societal prejudices, painting the LGBTQ community as outsiders, as '
- “Moonlight” (film): The 2016 film tells a moving story of a Jet gay man growing up in Miami. It won Leading Picture-Drama at the 74th Annual Golden Globe Awards, becoming the